About our mission Feminine audiences deserve something better. It's time to elevate the conversation.

IQfy is a lifestyle and social commentary imprint of the Sunshine Initiative. We design and publish storyful, smarter content to uplift feminine folks globally. We believe that transformative change is most easily achieved by helping and supporting the global feminine majority, and that change-making must evolve to interface with the minutiae of life and culture – the everything is political rule but for philanthropy and activism.

You can reach us at [email protected] for a sunny chat.

Good morning, Team Sunshine! (Our story)

The Team Sunshine flag, representing the feminine radiating sunlight onto the masculine world below. The orange tinge represents dawn, or change. The number four represents everything; the four corners of the world and the Pythagorean four parts of the soul.

As a small collective of horizontally integrated online influencers from a variety of fields, we are privately owned and 100% independent. Our mission and operations are guided by a proprietary democratic process and the Sunshine Initiative founding document.

Team Sunshine was assembled in early 2022 by a generous philanthropist concerned with the increasing attacks against democracy, science, and even decency itself. Its task: to strategically raise and direct global emotional IQ in key regions and development phases.

After lengthy discussion with expert partners who advised us that empowering women is the single most effective development tool, we decided that we can best serve this noble goal by serving the global feminine majority with uplifting content – content that speaks with them rather than to them, and up to rather than down to them.

We are also tasked with developing the Sunshine Partner Pledge, which is a fully integrated pledge for platform and audience social responsibility in all forms of media. The Sunshine Partner Pledge will launch with a preheated network of global Partners in mid 2024.

Sunshine Partner

We believe publishers and the audiences they engage should be empathetic and kind partners of social responsibility. Join us and take the pledge to become a Sunshine Partner.

What we are about

  • Building global consciousness and emotional IQ through uplifted conversations.
  • Believing that science is true, and that knowledge is power.
  • Disruption through creamy good writing that moves beyond author/reader power dynamics; writing that actually listens.
  • Integrating smart global thinking into hip culture, and vice versa.
  • No minutiae of life or culture are insignificant in the changemaker mindset. It matters.
  • Celebrating nerds, and nerding out. (Come see our office.)
  • Community. Shared experiences.
  • Being on the side of good is not only a noble moral virtue, but smart.
  • Lifting up voices. Lowering down others.
  • Global values, locally.
  • Customer care is audience care is customer care.
  • A hooman becoming a pupperino is an empowerment tactic some folks utilize to deal with stress or bigotry, and that's valid and normal, even in the office. "Woof woof, can have snacc?"
  • Fact check true: corporate social responsibility is necessarily smarter business, more diverse business, and ultimately more productive business.
  • Unpacking every knapsack there is, making a heckin mess, and telling ourselves that's OK.
  • Every human is a storyteller worth leaning in and listening to.
  • Self-care and spoiling oneself is essential to collective transformative change. "A tactic that drags on too long becomes a drag."
  • Serving and nourishing the demographics of tomorrow with smarter content.
  • Giving folks the tools to become radiant sunshines, spreading juicy pastel colored goodness into the world.
  • Searching for the next big story in global consciousness.
  • The conversation must be had. Now is always the time for it.
  • The power of transformative conversations to move awareness forward.
  • Novel explorations into intersections of identity and culture.
  • Jackhammering our noble values down the ear canals of those who would prefer demure feminine folks.
  • Allowing sunshine to fill our lives and social interplay, and even become an adjective. "That's so sunshine of you!"
  • Fertilization => Quantization => Realization => Actualization.
  • Being messy is valid.
  • Tactical emoji deployment.
  • Insisting that global togetherness is hip af, and smart.
  • Asking the big asks.
  • Designing reads so that every act of consumption is another booster shot for the mind.
  • Being excellent. Being kind to all. Being sunny.
  • The future is feminine folks, and we wish to boldly go.
  • The future is feminine folks, and we wish to boldly go!
  • The future is feminine folks, and we wish to boldly go!!!!

Land acknowledgement

We would like to acknowledge that our servers are mainly located on the traditional land of the first people of Seattle, the Duwamish People past and present, and we honor with gratitude the land itself and the Duwamish Tribe. As well, we offer our condolences and eternal thanks to any critters hurt by the infrastructure providing electricity to our operation.

Have a sunny day!