AMA - $1m+ a year selling womens yoga apparel

I’m Lupin, you might have seen me here before posting screenshots of my Shopify store. I’m here to give some advice for any of you looking to build something real and not just rely on your wagecuck jobs forever.

In 2017, I started a yoga brand selling women’s yoga apparel. Last year, the brand did $1.4 million in sales with a net profit of $300k. So by no means is this a get rich quick path. I’m a one man team with various tasks outsourced to third worlders in the Philippines.

And before you ask, no, I don’t dropship. This is a real 7-figure business.

If you have the motivation and balls to start a real business, as well as patience to wait 5 years before turning a profit, AMA. If not, this thread probably isn’t for you, so don’t waste either of our times.

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  1. 3 weeks ago
    Anonymous

    Are you products unique or are you just slapping a logo on generic products? Not a criticism if so, just curious how viable rebranding is.
    How much money and time did you invest in those 5 years?
    Did you have another job while you worked on this?
    Any services you'd recommend to people starting a business?

    • 3 weeks ago
      Anonymous

      Yes everything is designed in-house. It gives me and edge. I reinvested every dollar back into the business and only took out what I needed. First few years I still lived with my parents so didn’t have many living expenses which helped, although I understand some people don’t have that luxury when starting.

      >Philippines
      >child labor
      Name the brand and I'll have cancel culture shut your shit down in a week.

      Philippinos aren’t allowed to make money? Tell me more

      can you explain how exactly you got started?

      Please ask specific questions.

      • 3 weeks ago
        Anonymous

        Do you design yourself or did you hire fashion designers?
        Any tips on getting started with manufacturing an original product? Ways to stop your IP being copied by another Chinese factory?

      • 3 weeks ago
        Anonymous

        >Yes everything is designed in-house.
        can you give a rough description of this process
        the young woman demo is the most lucrative, I'm pretty sure, but going from drawing board to sellable inventory seems like a headache

  2. 3 weeks ago
    Anonymous

    I will lurk as I plan to start my own buisness but I have probably 5 more years before I make moves for it.

    I remember your threads well done.

  3. 3 weeks ago
    Anonymous

    >Philippines
    >child labor
    Name the brand and I'll have cancel culture shut your shit down in a week.

    • 3 weeks ago
      Anonymous

      end ur life u jealous roastie b***h
      now go buy some more rugs like AVI

  4. 3 weeks ago
    Anonymous

    can you explain how exactly you got started?

  5. 3 weeks ago
    Anonymous

    I am assuming you're a dude, so how did you go about creating a product for women?

    • 3 weeks ago
      Anonymous

      He's probably a homosexual. He is OP, after all.

    • 3 weeks ago
      Anonymous

      safe bet a man named lupin is homosexual, anon
      love or hate the gays, they are the best at fashion

  6. 3 weeks ago
    Anonymous

    How did you find a proper manufacturer for your products and how did you find your first customers?

  7. 3 weeks ago
    Anonymous

    I was making 12k a month from youtube but was demonetized now suicidal

    How did you start from scratch, find an idea that works, and find traffic for it?

    Would you think of an idea, test it buying ads (where) and see what returned profit?

    How did you think of the idea? how much do you spend on ads before you decide you are wasting money? What are the best sources of traffic? cheers

  8. 3 weeks ago
    Anonymous

    Bumping for the queations above.
    Good thread OP, we need more of this sort of stuff, so please come back

  9. 3 weeks ago
    Anonymous

    Op what percentage of traffic closes through your own site versus third party market places?
    Do you spend on traffic to your own site or third party listings (or both)?
    Shopify, opencart or?

  10. 3 weeks ago
    Anonymous

    >2 replies by OP
    larpie

  11. 3 weeks ago
    Anonymous

    how do you get 3rd worlder's to do all the manufacturing work for you? do you just order inventory from them and sell?

  12. 3 weeks ago
    Anonymous

    Can you tell me more about your social media presence? How did you structure your social media and campaigns. Did you do proper shoots with models or just use stock footage? How did you get engagement, did you manage to build a 'community'? Do you pander to shitty female politics and trends to stay relevant?

  13. 3 weeks ago
    Anonymous

    Holy shit a IQfytard who isn't trying to make it with dog coins? Calling your bluff.

  14. 3 weeks ago
    Anonymous

    Proud of you OP. hope you keep growing. I think making 300k off this shit is like 20x harder than making it sucking hew wiener in corporate I mean that as a compliment

  15. 3 weeks ago
    Anonymous

    Still around, OP?

    • 3 weeks ago
      Anonymous

      Sorry I was mostly free last night but didn’t get much traction. Out right now but will check back in tonight if the thread is still up.

      • 3 weeks ago
        Anonymous

        Ok.

        Why women's yoga apparel? Is it inherently big business?

        I have an idea for another clothing product, just primarily for men (and I guess a womens pair could be made).
        Thing is that the product has already been made by another company, but they stopped making it even though it was popular and pretty well designed. I figure I could improve the design further and sell it.

  16. 3 weeks ago
    Anonymous

    >If you have the motivation and balls to start a real business, as well as patience to wait 5 years before turning a profit, AMA. If not, this thread probably isn’t for you, so don’t waste either of our times.
    What parts of the business have you outsourced?

    What made you pick yoga apparel?

    How did you market your stuff before you started to get traction?

  17. 3 weeks ago
    Anonymous

    Do you think it’s possible to have enough time to do something like this while also working full time as a wagie in a white collar job?

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