The carpets are kept at the doorstep of the entrance door of our homes and offices. Have you ever wondered why? It all starts with the first impression. We keep our entrances neat and clean because that leaves a great (or bad) impression in the minds of the entrants. It is very much possible that a visitor to your place returns right from the front of your business shop or home if the entrance is filthy, no matter how splendid your place would be from inside.
Same is the irony with the homepage of your website. It is the window to your website’s content. It has to be spectacular as it can be a defining element, a fine line between the success and failure of your online business (website). With so much clutter present over the web, you need to be creative and create a homepage copy that compels the visitor to stay on your site and converts into a customer of the products or services that you are offering.
With shrinking attention spans, one has to do it all in a blink of an eye or be prepared to face the negative consequences. Time on site is the maker or the destroyer of the online business. And homepage is the front wheel of your online cart. You get it right and half the battle would be near to the victory. Here are the 5 elements that can strengthen this crucial wheel and run your website in the precarious online space.
1. A visually appealing theme
The text, images or the videos play their part but their positioning has to be right. The overall designing of the homepage makes the visitor stay for long or compel him to leave it in a moment. Your homepage needs to be visitor friendly. The visitor should get contented while landing on your website’s homepage. It need not be very loud. The proverb “simplicity is the best policy” holds ground in the online business as well.
2. Look at your competitor’s work
What’s the harm in it? You have nothing to lose and will only gain in the process. This is commonplace in every business, irrespective of the medium through which it operates. You take an idea as to what is making your competitor sail smoothly and then make your own personal advancements. Remember, it’s not always the unique idea. Facebook was not the first social networking site. There were plenty of them in the market. Mark Zuckerberg just added some fresh elements to the existing business of Social Media and made billions in no time.
3. Scanning effect
As the attention time of the visitor is very small, your homepage should be like a scanner for the visitor. He should be able to go through the major highlights of your business in a very short span of time. Use bulleted points, headers, sub-headers, bold and italics features to highlight the main components that the visitor would be looking for. An effective “call-to-action” can enhance your conversion rates.
4. Nothing can beat loyalty, it’s inevitable
Irrespective of the time, place and type of business, loyalty will prevail. It has been the core element of any successful business since the beginning of time and will continue to be for the ages to come. What you promise on your homepage of your site, make sure you deliver the same. Loyalty lost is visitor lost and henceforth a loss of a potential customer. Don’t use fake claims like ‘cheapest’, ‘fastest’, et cetera. Simply offer what you can actually provide. This loyalty towards the visitor will fetch you more business than using fake claims. Don’t aim for the short term gains that will not take you through the tough times ahead. Be prepared for a long journey with integrity and trustworthiness in your kitties.
5. Optimization is the ultimate charm
The pitch is ready, players are out, the game is about to begin, but there is no audience. Just imagine – a disaster. First and foremost, the people should be aware of the event only then a section of them goes ahead and buy the tickets. Same goes for your homepage. Get it Search Engine Optimized. At least let the prospective customers reach you. Thereafter it will be decided whether they are buying you or not. Don’t hesitate in spending some bucks on hiring professional SEOs and make your homepage link reach out to the online audience.
What’s the bottom line? Your homepage copy has to deliver on 3 major aspects – engaging, trustworthy and useful. A powerful homepage copy comprising of the above discussed elements can be the traffic generator for your entire website. Don’t just make efforts. Make efforts that will make your website a celebrity, a brand for the online customer that he/she will always look up to.