This guy has been the CEO of Apple for 13 years now and the company hasn't done one single innovative thing during that time.

This guy has been the CEO of Apple for 13 years now and the company hasn't done one single innovative thing during that time. The only two products they've even created were a fricking watch accessory for the iPhone and a VR headset that can't do anything and that nobody wants. Why hasn't he been fired yet? Do shareholders really think the company can keep coasting like this forever without actually making anything new?

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  1. 4 weeks ago
    Anonymous

    Once you're the CEO of a big company, you can run it to the ground and no one would care.

  2. 4 weeks ago
    Anonymous

    The move to Apple Silicon was a huge success.

    • 4 weeks ago
      Anonymous

      They're leftover mobile CPUs created by the team that Steve Jobs brought into Apple when they acquired PA Semiconductor back in the 2000s, so absolutely nothing to do with Tim Cook, and not even something remotely new or innovative.

      • 4 weeks ago
        Anonymous

        >it has nothing to do with the CEO to keep the team funded and make a hugely risky move of switching up the CPU architecture in a few years

        • 4 weeks ago
          Anonymous

          >a hugely risky move
          There's nothing risky about it. They had done it twice already before with success. There was literally no situation where transitioning to ARM could have ever failed on a platform as closed as the Mac, especially when it was already being widely used on their other platform.

          • 4 weeks ago
            Anonymous

            x86 switch was nothing special when a much better chip already existed. Switching to ARM took far more effort and risk; just look for how long MS is failing to make Windows for ARM work while Apple literally aced it at first attempt – and them even taking the chance is at least partly due to him.

          • 4 weeks ago
            Anonymous

            Microsoft is an incompetent company that's only ever been good at copying industry trends so I don't know why you're using them as a benchmark for anything.

          • 4 weeks ago
            Anonymous

            Because only they, Apple and Google really have the means to even attempt it.

          • 4 weeks ago
            Anonymous

            you seem mad
            did he turn you down on grinder or something

          • 4 weeks ago
            Anonymous

            >There's nothing risky about it.
            LMAO have a nice day

        • 4 weeks ago
          Anonymous

          >thread is specifically about innovation
          try again

      • 4 weeks ago
        Anonymous

        >They're leftover mobile CPUs
        >not even something remotely new or innovative.

        gluing 100 mobile CPUs into laptops is not innovative

        >gluing 100 mobile CPUs into laptops is not innovative

        That's not a feature, that's a refactor.
        Switching CPU architectures makes no qualitative difference to the customer.

        >Switching CPU architectures makes no qualitative difference to the customer.

        the copium market must be flourishing

      • 4 weeks ago
        Anonymous

        The industry should've been putting arm chips into mainstream laptops over a fricking decade ago. After years of no one doing the fricking obvious, someone finally switching is sadly innovative in this day and age. It's in line with apple being the only ones to keep 16:10 screens in their laptops. Idk why everyone in this industry has their heads up their ass and has to play catch up to apple.

    • 4 weeks ago
      Anonymous

      gluing 100 mobile CPUs into laptops is not innovative

    • 4 weeks ago
      Anonymous

      it was definitely a good move and the best thing they've done in the past decade, but better performance isn't enough for apple. they got big off of innovation, and all of their significant attempts at innovation recently have been huge flops

      • 4 weeks ago
        Anonymous

        >they got big off of innovation
        That’s just something people would repeat. They’ve never been innovators. They refine existing technologies into nice products. AirPods are a good example of same old apple “innovation”

    • 4 weeks ago
      Anonymous

      That's not a feature, that's a refactor.
      Switching CPU architectures makes no qualitative difference to the customer.

      • 4 weeks ago
        Anonymous

        it does. even people who know nothing about tech know that the new Mx macbooks have really really good battery life and good performance

      • 4 weeks ago
        Anonymous

        >This is your pajeet brain on the apple hate train

  3. 4 weeks ago
    Anonymous

    Uh excuse you, I'll have you know he takes it up the bum! Now apogolize

  4. 4 weeks ago
    Anonymous

    Define innovative? He ended up dominating the watch and wearables market out of nothing, perfected pretty much every product aside of the trashcan mac and BTFO'd x86 despite the CPU market suffering from a duopoly for decades.

    He's objectively a great CEO, whether you like their products or not.

    • 4 weeks ago
      Anonymous

      >perfected pretty much every product
      What an insane thing to say. The only thing he's perfected is how fast Macs become ewaste now. Every change made during his tenure has been to make them less repairable and completely un-upgradeable in order to increase the frequency people have to buy new ones, while also entirely leaving the high end desktop market so all they make now is extremely overpriced laptops that they can only sell by misleading customers about their performance.

      • 4 weeks ago
        Anonymous

        his job is to make you buy more Macs, not letting you fix them so you don't buy a new mac

        • 4 weeks ago
          Anonymous

          yes thats the problem you fricking moron, do you realize how much more money they would make if they offered better repairs on macs? for Apple to fix a mac right now costs as much if not more than a new laptop entirely.

          • 4 weeks ago
            Anonymous

            Satan, please. The weirdos who still waste time to repair computers are too broke and would just b***h about macOS next.

          • 4 weeks ago
            Anonymous

            >do you realize how much more money they would make if they offered better repairs on macs?
            It would be a rounding error
            The people that constantly demand repairability and modularity would never buy apple products anyway.

          • 4 weeks ago
            Anonymous

            surely this point was overlooked by all the business people who spend their lives obsessing about making money

          • 4 weeks ago
            Anonymous

            >do you realize how much more money they would make if they offered better repairs on macs?
            Your average college student goes through at least 2 Macs and 2 iphones during their 4 years at college. Their own data shows that those paypigs don't mind buying a new one.

      • 4 weeks ago
        Anonymous

        >less repairable and completely un-upgradeable
        Who gives a flying frick? Nobody buys a computer to repair it, what matters is the thing lasting long enough before you want to buy another, and pretty much all the data confirms they do. Hence their price still stays high for used stuff too.
        >extremely overpriced laptops
        If they were extremely overpriced they wouldn't sell so well. Clearly the market agrees with their prices.

      • 4 weeks ago
        Anonymous

        lol I remember people saying the same thing about Jobs back in 2008 with the unibody MacBooks.

        • 4 weeks ago
          Anonymous

          They weren't wrong then either

          • 4 weeks ago
            Anonymous

            yeah but it has nothing to do with Tim Cook specifically. grotesque disrespect for the environment is baked into Apple's DNA, even Jobs' Apple

        • 4 weeks ago
          Anonymous

          I don't. Those 2008 MacBooks have easy user replaceable batteries, hard drives, and ram.

          • 4 weeks ago
            Anonymous

            But they were still harder to repair than previous generations and people complained about that. People complained about subsequent MacBook models released under Jobs too.

        • 4 weeks ago
          Anonymous

          >2011 macbook pro
          >easily replaceable battery, ram, ssd

          >2012 macbook pro
          >glued in battery, soldered ram

          >2016 macbrook pro
          >soldered disk

          • 4 weeks ago
            Anonymous

            the more disposable the product the better it is for the shareholder

          • 4 weeks ago
            Anonymous

            Anon, jobs died in 2011. Do you think the 2012 MacBooks were developed a day before it went on sale? It was developed under him.

          • 4 weeks ago
            Anonymous

            he defacto stepped down in 2009
            apple used same 2009 macbook pro design in 2012 non retina macbooks. on the other hand 2012 retina macbooks have soldered in ram and glued in batteries.

          • 4 weeks ago
            Anonymous

            that's still not enough time though, Apple is generally always working on several generations of the same product line at once because each generation takes a few years to actually reach shelves from conception. it's highly unlikely jobs had absolutely no hand in the 2012 macbooks whatsoever

    • 4 weeks ago
      Anonymous

      >perfected pretty much every product aside of the trashcan mac

    • 4 weeks ago
      Anonymous

      >watch and wearables market out of nothing,
      because normies are brainwashed into gypsy israeliteelry signalling
      >perfected pretty much every product aside of the trashcan mac and BTFO'd x86 despite the CPU market suffering from a duopoly for decades.
      ...
      >He's objectively a great CEO, whether you like their products or not.
      Apple is a zombie company and will fully die eventually, like Russia

  5. 4 weeks ago
    Anonymous

    This man singlehandedly made TSMC what it is and on the long term will be remembered as the man who singlehandedly brought Intel's downfall. In a technical sense, we could say that M-series chips are the most technically impressive thing Apple made during his leadership. I'd imagine the next big thing no other competitor will be able to replicate quality wise throughout the next decade will be on device LLMs.

    • 4 weeks ago
      Anonymous

      They already got beaten by Google with Gemini Nano on the Pixel 8 Pro last December. They squandered their lead on chatbots and beyond which Steve Jobs possibly saw and brought Siri for. If they introduce anything new at WWDC, it will need to be rebranded as something completely seperate given how tainted Siri's reputation has been and dragged through the mud to the point that even boomer television makes fun of it.

  6. 4 weeks ago
    Anonymous

    apple was an irrelevant company before him and itll be an irrelevant company after him

  7. 4 weeks ago
    Anonymous

    Founding CEO leads, his successor maintains. It's a corporate staple.

    • 4 weeks ago
      Anonymous

      >maintains
      Apple wasn't nearly as huge in 2011 as they became in 2014 and are now. They literally don't know what to do with all the money they are earning.

      • 4 weeks ago
        Anonymous

        Apple became the most valuable company in the world right before Steve Jobs died. Tim took control of the cart once the momentum had already been built

      • 4 weeks ago
        Anonymous

        They should use some of that money and hire me for 1m/yr remote position

  8. 4 weeks ago
    Anonymous

    Air tags that tracked via nearby apple products (which there are a frick ton) with actual replaceable batteries were innovative

  9. 4 weeks ago
    Anonymous

    Apples share price has gone from like $10 to nearly $200 under Tim Cook. Shareholders don't care about innovation, they care about money, and they're raking it in.

    • 4 weeks ago
      Anonymous

      but will they continue to? you hold AAPL to sell to an evntual greater fool, not for the dividends

      • 4 weeks ago
        Anonymous

        not their problem 2bqh

  10. 4 weeks ago
    Anonymous

    Crapple has never done a single innovative thing during its entire existence.

  11. 4 weeks ago
    Anonymous

    turns out that steve really was the only thing driving innovation in the company. great man theory strikes again

  12. 4 weeks ago
    Anonymous

    >Do shareholders really think the company can keep coasting like this forever without actually making anything new?
    i don't know about the rest of your questions, but i do know the answer to this one - yes they do

    are they wrong? idk. on a long enough timeline we're all dead

  13. 4 weeks ago
    Anonymous

    ultimately it's just about luck
    apple is doing well but it would be doing well if a gorilla was in charge
    on the other end there are competent CEOs that fail, because they simply were in the wrong place at the wrong time and nothing they could have done would have changed the fate of their company
    it's luck, just like it's luck to even reach that position in the first place
    now I know what you are gonna say, it's also about sucking israeli dick, but almost every single corporate drone would suck israeli wiener to ascend, but not everyone gets the chance

  14. 4 weeks ago
    Anonymous

    >Why hasn't he been fired yet?
    1.) He has made Apple the single most valuable company on Earth.
    2.) He has done an excellent job of maintaining Apple's existing products.
    3.) He is arguably one of the best strategists known to man.

    He's not very flashy, he's not going to bring you the next iPhone, but he is by far one of the most resourceful and dynamically organized people in this industry. An excellent choice for a CEO position in any company in tech.

  15. 4 weeks ago
    Anonymous

    Tim Cook is from my hometown of Mobile Alabama and also graduated from my Alma Mater of Auburn University. I do t care if he is a fudge packing sissy. We are hometown proud.

  16. 4 weeks ago
    OS MASTER

    why didn't they let the woz be ceo

    • 4 weeks ago
      Anonymous

      probably because he only wanted to be an engineer like his dad and he was happy with that
      and that he damaged his brain and lost his memory for a while when he crashed that plane and then ended up realizing what was actually important to him and he quit apple and went to go back to uni to get his degree under a fake name and then he became a teacher for years and he got a lot of fulfilment and happiness from that and his loving wife

      • 4 weeks ago
        OS MASTER

        his wife was patient zero for covid in USA

      • 4 weeks ago
        Anonymous

        Then everyone clapped

    • 4 weeks ago
      Anonymous

      He quit apple 3-4 years into the company creation. That was ~45 years ago. The guy hasn't contributed jack shit.

      • 4 weeks ago
        Anonymous

        Weirdly even though he left he was still kept on as an employee. He still gets a paycheck from Apple, he's been the only person who's been consistently employed by them.

        • 4 weeks ago
          Anonymous

          what does he know

        • 4 weeks ago
          Anonymous

          Thats cause Jobs still pitied him, even though Jobs was dissapointed that Woz quit.

  17. 4 weeks ago
    Anonymous

    The CEO isn't that important. Apple is a publically-traded gigantic company. It's buckbroken by politics and shareholders. He's quite a good CEO from that point of view because he hasn't fricked it up.

  18. 4 weeks ago
    Anonymous

    Tim Cook is the best CEO in the industry and the fact that he isn't recognized as such proves that finance bros don't understand tech and tech bros don't understand finance

    • 4 weeks ago
      Anonymous

      I made money shorting Apple. Suck my dick.

  19. 4 weeks ago
    Anonymous

    >innovative
    At this point, this word is meaningless.

  20. 4 weeks ago
    Anonymous

    AirPods. Revolutionary. He turned earphones into fashionable consumables.
    Even Steve didn't think it was possible.

    • 4 weeks ago
      Anonymous

      agree that Airpods are the best cook-era product

  21. 4 weeks ago
    Anonymous

    Why does Apple hate white ppl?

    • 4 weeks ago
      Anonymous
    • 4 weeks ago
      Anonymous

      Apple doesn’t hate wh*te ppl. Apple is all about aesthetics. Whitoids are just the least aesthetically pleasing race on the planet

  22. 4 weeks ago
    Anonymous

    Why hasn't Apple switched to a Pajeet CEO, yet? Are they racist?

    • 4 weeks ago
      Anonymous

      Timmy homosexual is from Alabama so of course he’s racist.

  23. 4 weeks ago
    Anonymous

    >watch
    It's just a micro iPhone.

  24. 4 weeks ago
    Anonymous

    >Why hasn't he been fired yet?
    Literally the only gayMAN that didn't tank.

  25. 4 weeks ago
    Anonymous

    steve jobs picked the low hanging fruit of the iphone and the ipod
    besides that, all of apples stuff, even when it was released, was just another laptop or some stupid gimmick device that no one needed in the first place

    • 4 weeks ago
      Anonymous

      Yeah, the ipod and iphone were just gimmicks bro. Trust me, i was there

    • 4 weeks ago
      Anonymous

      If they were such low hanging fruit, why were all the smartphones and tablets made before the iPhone/iPad such unusable garbage?

  26. 4 weeks ago
    Anonymous

    Nobody is able to "innovate" anymore because electronic architecture is peaking.

  27. 4 weeks ago
    Anonymous

    Well OP, if he gets fired then the ihomosexuals will have no feet to lick over since their gay overlord has been terminated from the CEO position.

  28. 4 weeks ago
    Anonymous

    the Vision Pro is surprisingly getting a lot of traction in companies. it is too soon to say it failed anyway.

  29. 4 weeks ago
    Anonymous

    he knows that Apple is more a fashion company than a tech company.
    >Do shareholders really think the company can keep coasting like this forever without actually making anything new?
    Yeah, pretty much. The main risk to their core business isn't really that they fall behind on technology, it's that they become passe and unfashionable to use, and people stop consooming them because "ooh shiny" and fanboying over the company. There isn't any sign of that happening. Even if it did, when you're that big you can spend many years straight fricking up and not sink. They're sitting on something like several hundred billion just in cash.
    The other thing is that their market cap is so large that tons of US stock funds more or less have to own lots of it. It's a company a mutual fund can buy billions of dollars of and not run into problems with liquidity, regulatory issues with having ownership over a certain percentage, etc etc. Also because so many people own so much it's not a personal career risk for a fund manager to report holding it on his year-end statements, if it does poorly nobody will say "WTF, why did you buy shares in THAT company?" Like the above fashionability, they'd have to spend years doing really incredibly badly to unwind this kind of dynamic. They can afford to rest on their laurels. If they do even kinda okay they'll just continue on like this indefinitely.

    • 4 weeks ago
      Anonymous

      >They're sitting on something like several hundred billion just in cash.
      The degree to which that cash is able to be deployed is debatable. Plenty of small markets exist that could be cornered and squeezed if you had that kind of money and yet they do nothing with it.
      There are two economies. The real economy which involves the production of real goods and commodities and the fake financial economy.

  30. 4 weeks ago
    Anonymous

    Well, that's a huge lie. Many of the app icons have been updated with more sleek and responsive aesthetics.

  31. 4 weeks ago
    Anonymous

    What innovative thing has anyone done in 20 years? Phones became slabs of glass and the industry has been there ever since.

  32. 4 weeks ago
    Anonymous

    Next year he will have been in charge of Apple for as long as Jobs was between 1997 and 2011

  33. 4 weeks ago
    Anonymous

    The amount of copegays seething over Apple on this board is astounding. Shouldn’t you be busy watching tranime on your CopePads?

  34. 4 weeks ago
    Anonymous

    >first non-oil company to reach $1T market cap
    >second most valuable company in the world
    >iphone has 80% market share among young people
    clearly a total failure

    • 4 weeks ago
      Anonymous

      Back in the 00s Apple, alongside Facebook, were one of the main catalysts for the consolidation and enshitification of the state of modern tech.

    • 4 weeks ago
      Anonymous

      non-oil company to reach $1T market cap
      >second most valuable company in the world
      >iphone has 80% market share among young people
      Did all this shit really happen because the dude got aids and died, then the media started telling the normies he was some kind of genius followed by like three movies making him out to be special somehow?
      Had he continued to live would Applel have anywhere near the success that they have now with us knowing Android is the actual innovator here?

  35. 4 weeks ago
    Anonymous

    The next innovative thing is going to be AI brain implant chips. Will Apple be the first? Of course not.

  36. 4 weeks ago
    Anonymous

    When you build up a monopoly you don't have to do anything. If tomorrow Apple decided to use single core CPUs and mechanical hdds nothing would change because part of the customerbase views their products like a designer bag or clothing. Hell, they could slap an Apple logo on a Chromebook and sell it for 2x-4x the price and people would buy it.

    • 4 weeks ago
      Anonymous

      >If tomorrow Apple decided to use single core CPUs and mechanical hdds nothing would change because part of the customerbase views their products like a designer bag or clothing.
      They already did that. Then even professional yids will buy 10k mac "workstations" because they can't handle bearing their eyes to going on ebay, buying 10 200 dollar used graphics cards to do the same task except 400 times faster, because if they bought a used thing their mother would comment on their haircut

      • 4 weeks ago
        iToddler

        If I'm using Final Cut Pro or Logic Pro, it's cheaper to buy the solution from Apple than rummage around eBay for used shit.

  37. 4 weeks ago
    Anonymous

    >released Apple Watch which went on to become the best selling watch in the world
    >released Apple Silicon which outperforms everyone else’s chips
    >diversified Apple into services such that it no longer depends on exclusively iPhone revenue
    >grew the company by 1500%
    He’s actually one of the greatest CEOs in history.

    • 4 weeks ago
      Anonymous

      Cook is a good CEo and he was put in charge for that reason. But he's not an innovator. The Services pivot started with the itunes music store and appstore - Jobs.

      Under Cook Apple has failed to deliver a ton of products and had to settle for mid versions. Think Apple Tv and Apple Carplay. Under Jobs there would be an actual Apple television and an Apple car - Xiaomi did it instead.

      Vision Pro has potential to pull it off but that remains to be seen. It's the 2.0 version that will answer that question in a year or two.

      Regarding Iphone they've barely innovated at all. The versions of Apple products have all improved and gotten lighter, faster, and cheaper, which is consistent with Cook's skillset in logistics and supply chain delivery. But no one is excited the way they used to be.

      The risk-aversion is why Cook is unable to innovate. They have the cash and engineering team plus customer base to try something innovative but never do. Airpods is the only product I can think of in his era.

      • 4 weeks ago
        Anonymous

        >The risk-aversion is why Cook is unable to innovate. They have the cash and engineering team plus customer base to try something innovative but never do. Airpods is the only product I can think of in his era.

        There's plenty of innovation. You'll find a lot of that innovation is under the hood.

        • 4 weeks ago
          Anonymous

          that's not product innovation. Apple is a great hardware company and Cook has done a good job at continuing that and profiting from it. But he's not an inspiring leader and he's so far not used their giant cash pile, reputation, and staff to really move the bar in the tech space/culture like Apple used to be able to do. I'm of the opinion that they're very near their limit on that issue and will see the bottom fall-out within 2-3 years if they don't start pushing. The M4 chips they just announced are a good sign that he is catching on that the roadmap is too stretched out and they need to increase the pace to build consumer excitement.

  38. 4 weeks ago
    Anonymous

    >finally had the courage to remove the useless headphone jack to push the industry forward
    Tim Cook is the greatest CEO of any company in history.

  39. 4 weeks ago
    Anonymous

    >Tim wiener[sucker] thread
    >Barely only three mentions of him being an AIDS ridden homosexual homosexual degenerate
    You disappoint me. And I'm an applel consoomer.

    • 4 weeks ago
      Anonymous

      >apple user can't stop thinking about gays and AIDS
      can't say i'm surprised

  40. 4 weeks ago
    Anonymous

    >This guy has been the CEO of Apple for 13
    There is not a single CEO of any company that innovated anything. They all just hire people and tell them what to create. So he hired the wrong people. Fire them all and start over.

  41. 4 weeks ago
    Anonymous

    The only innovative thing they ever did was the iphone, the rest of their history has been playing catchup.

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